Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Marketing Research
سال: 2018
ISSN: 0022-2437,1547-7193
DOI: 10.1177/0022243718820560